For those of you that are confused by the title of the post, Neknominate is a new internet dare that has been gaining in popularity. It is similar to the Cinnamon Challenge that you may have seen or heard about. However, in this new game you film yourself chugging down an alcoholic beverage and then you nominate someone else to do the same. Right now this particular game hasn’t gotten a very large foothold in the US and is mostly popular in Australia and parts of Europe, but it is coming, and Americans will adopt it (we’re kind of stupid that way).
Rules of the Game
The rule of the game are very simple, though the execution has changed somewhat since its inception. Were you so inclined to indulge in this stupidity, you would film yourself drinking a pint of an alcoholic beverage, originally beer (it was invented by Australians after all), and then you would nominate one or two people to do likewise, though three is more commonplace now. The people so nominated would then have to complete the challenge within the next 24 hours, not that there was a penalty affixed (other than social shaming). It all comes down to being hounded and ridiculed if you didn’t comply, but you would still have your health.
This seems relatively harmless. People drink more than a pint a day and they don’t have any problems, right? The answer to that is, not exactly. The problem that you run into when playing this idiotic game is akin to binge drinking. You end up consuming too much alcohol too fast which can kill you. Now, if the game was deadly every time someone played we would be tripping over the bodies, however Neknominate has been linked to at least five deaths so far, and probably numerous trips to the emergency room no doubt.
Since its inception the rules of have changed a little, or maybe I should say that people have been trying to spice up the game a bit. Not satisfied with putting their lives in mortal danger, some people have been adding their own little flourishes such as riding a horse into a supermarket and then guzzling, wearing a red one-piece swimsuit to a fast food restaurant to perform the guzzling, performing the guzzling in a crowded university classroom, and the list goes on.
The Social Angle
How is this particular piece of idiocy spread, I hear you asking. Through Facebook. Yes, another dangerous piece of lunacy brought to you via that blight on the social landscape, Facebook. Neknominate even has several Facebook pages of its own, each with several thousand likes and growing. Facebook has such potential. However, since it is on the internet it is forced to sink to the intelligence level of the common denominator and we all know that denominator is indeed common. Basically, Facebook seems to slum it in the gutters most of the time.
If you find yourself nominated for this particular brand of stupidity, do the right thing, ridicule your friends for their stupidity and tell them how amaze you are that they managed to avoid the reaper or the ER. Do not let them shame you into proving you are their intellectual equal, that can only end badly. Prove to them instead that you’re the intelligent one in the group. Imagine being able to claim that you are the smart one.
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